LIVE WORK

Move over, RuPaul. Hailed as the “Coachella of Drag”, @Horrorchata’s dual-country festival @Bushwig takes a battering ram to gender norms with sequins, death drops and mountains of Beyonce-worthy hair.

As their Social Consultant, we set hard goals to expand their social presence, looking to amass (at minimum) 10,000 followers and create event hype. Within five months I hit the mark, doubling their following and producing some of their most-liked content to date.