CREATIVE HYBRID
I was a Copywriter for some time until I saw the light (see past work here) and attended Miami Ad School. An Art Director reborn, I get fired up by a good challenge and gravitate towards culturally-driven projects with something to say.

Speaking of saying things, BBH’s John Hegarty wrote: “The most important word a creative person can use is ‘why’? The word ‘why’ not only demands that we constantly challenge everything, but it also helps the creative process.”

It was also my first word. Let my dad’s bane be your brief’s boon, and…

SAY HELLO
jules@julesmasson.com